I studied Marketing at Akdeniz University, but not for the degree. I studied it because it is essentially applied psychology. I wanted to understand how desire is manufactured, why people make irrational choices, and what it takes to earn absolute trust. That curiosity became the foundation of everything I do. I do not just want to know what a person wants. I want to know why they need it.
At the same time, I trained in German system administration. That gave me my structural discipline. When you manage servers, there is no room for illusion. Things either work or they break. But applying that same cold, analytical rigor to human behavior? That is where things get interesting.
I have this strange duality. I can tear apart a complex deployment pipeline in the morning, and spend the evening dissecting the psychological subtext of a conversation. I don't switch between the two. They are exactly the same process to me.